Community development · A Delhi-based NGO
Building the systems behind strong grassroots work
- The challenge
- Strong grassroots work, but no structured way to design new projects, pitch CSR funders, or present a consistent national-level identity.
- Our approach
- We designed new thematic projects; built and personalised CSR pitch decks; created a full brand identity (brand guidelines, brand voice, brand kit and social media assets); set up Google for Nonprofits and shared workspace tools; built a project-reporting process so every project is documented consistently; and set up a funder database and dashboard to track past and prospective CSR funders.
- The outcome
- A professional, consistent identity, a repeatable process for project documentation and funder outreach, and a team that can pitch CSR funders with confidence.